I’ve been reading this amazing book. I’m halfway through the book and i just had to write about it “influence: The Psychology of Persuasion (Collins Business Essentials)” (Robert B. Cialdini) This book will show you the art of influence and how the psychology of persuasion is penetrating our brains subconsciously. You will learn when other people are using these tactics on you, as well as how to utilize these psychology tactics for your own benefits not only in sales environments.

This book is a must read for any PUA or anyone looking to improve their inner game as well as a self improvement tool to help master these hidden psychology secrets of persuasion. Don’t take my word for it read more reviews about it on amazon.